“It’s so tiring being constantly concerned with being perceived as pretty or not. It’s really boring to have to think about weight and looks. The bar is set so high and this all because of media and culture. From a business perspective it’s not feasible to pay to keep up the beauty perception - the waxing, laser hair removal, make-up and whatever else. Men don’t have to do this. Why do I have to spend a 1/4 of my paycheck on this? People are not in search of the content, they are just concerned with the surface.” - Hande Öney is an architect and is studying for her MBA at Columbia University.